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Magazine Review
www.flyfishinsalt .com
2006
Reviewed By: Capt Skip Montello

Overview
Fly Fishing in Salt Waters magazine (World Publications) is a leading magazine for saltwater fly fishermen. It is written for the growing audience of anglers who need to know more about fly fishing through instruction, insight and inspiration to support this eccentric lifestyle. It is written in the voice of the heroes of the sport, sharing their tips, stories and knowledge. It is the mission of the publication's staff to grow the sport of fly fishing in salt waters by delivering the best editorial product to as many anglers as possible who want to take the next step in saltwater fishing.

Fly Fishing in Salt Waters is a ten-year-old title that has capitalized on the phenomenal rise in interest in oceanic fly fishing. The magazine has become a cult favorite, attracting authors like fly fishing legend Lefty Kreh, among others. The magazine includes a healthy dose of technique and product coverage, along with features covering prime saltwater destinations. This magazine covers gear, destinations, fly tying and techniques, and much more.

Fly Fishing in Salt Waters is devoted, for the most part, to fly fishing salt waters. They have an excellent staff of knowledgeable anglers, writers and photographers. They seek out all corners of the planet for new destinations and provide the “local” knowledge for angling in those venues. The mag also provides articles for new products, destinations, tips, techniques and tactic’s, fly tying, Q&A from the experts and much more. This mag is a must have if you pursue fly fishing in the salt.

Fly Fishing in Salt Waters
Feature/Stories Usually 4 headline features per issue
Columns/DepartmentsNormally 12 articles written by contributing staff per issue
Product reviewsNew products, books and boats are covered in each issue
Fly and Tackle TipsThe “Fly Tiers Bench” department features tying patterns that often are species and location specific, lots of “tackle technique articles”
Conservation and ScienceYes; in “Resource Column”
Travel/Destinations Most feature stories describe locations and other area information
Ask the Experts ForumA regular feature, Q&A with Lefty Kreh and a “Captains Corner”
EditorialsYes; editors column
Regional/Seasonal FocusMost all features cover a wide range of angling destinations and seasonal articles in their “Hot Spots” column
Subcription Price$4.99 at newsstand
Yearly Issues6, bi-monthly
PhotographyWell done with creative flair
Commercial pages(percentage)On average, 30% of 80 pages
Overall Quality Score*Very Good +
*Quality Score:(Fair-Good-Very Good-Excellent)


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